Lets get ready to golf! - November 2009
It is with great pleasure that arvato systems North America announces the successful and on schedule launch of the TaylorMade Golf / adidas Golf / Ashworth Golf eCommerce stores; a 3 brand store and cart sharing solution for all the golf related brands in the adidas group.
Try it out at: shop.adidasgolf.com
arvato systems was the primary implementation and consulting partner selected for this engagement to integrate the Hybris platform into the business flows of the golf brands of adidas.
Some Highlights of this project include:
- Cart sharing across the 3 brands allowing for cross brand marketing
- Connection to payment provider, tax integration tools, backend order management systems and financial reporting systems.
- Consolidation of product data from the 3 brands and providing structured product enrichment to enhance product data maintenance.
This new platform allows the adidas group to market their brands on a single platform, greatly reducing the cost of ownership and allowing them to focus on showcase there brands, athletes and products. The new online store will immediately highlight the company's offering for the holiday season in apparel, footwear and accessories. The site features thousands of items and will continue to add to its selection.

