It is with great pleasure that arvato systems North America announces the successful and on schedule launch of the TaylorMade Golf / adidas Golf / Ashworth Golf eCommerce stores; a 3 brand store and cart sharing solution for all the golf related brands in the adidas group.

Try it out at: shop.adidasgolf.com

arvato systems was the primary implementation and consulting partner selected for this engagement to integrate the Hybris platform into the business flows of the golf brands of adidas.

Some Highlights of this project include:

• Cart sharing across the 3 brands allowing for cross brand marketing
• Connection to payment provider, tax integration tools, backend order management systems and financial reporting systems.
• Consolidation of product data from the 3 brands and providing structured product enrichment to enhance product data maintenance.

This new platform allows the adidas group to market their brands on a single platform, greatly reducing the cost of ownership and allowing them to focus on showcase there brands, athletes and products. The new online store will immediately highlight the company's offering for the holiday season in apparel, footwear and accessories. The site features thousands of items and will continue to add to its selection.

Within just three months, arvato systems has implemented a new and powerful eCommerce platform for adidas Canada, based on the successful solution developed and launched for adidas Europe. arvato systems North America was responsible for enhancing and customizing the platform to fit the unique requirements and processes of the Canadian market.

New features include online bank transfer in addition to the existing credit card payment method as well as tools like a tax calculator, address check, multi-language capability and the connection to the adidas Canada ERP system, amongst others. The new site meets the goals of providing an interactive portal for consumers, serving rich content and showcasing brands, athletes and events. Initial results are exciting with the platform driving revenue and gross margin improvements while also convert single-channel shoppers into multi-channel shoppers.

"Thanks to the competent and professional team at arvato systems, we were able to deliver a best in class eCommerce experience to our consumers with the Hybris platform. Not only did arvato systems provide a dynamic, stable and fast system, they also did this on a very tight schedule. The Hybris solution allows internal users to be empowered and manage content and digital assets seamlessly and has been a key pillar to helping Adidas drive conversion and brand awareness in the online space."
Raffael Sarracini, eCommece Development Manager – adidas Canada

Contact us today to see how we can enhance your eCommerce setup.

Visit us at the Internet Retailer Conference and Exhibition: arvato and hybris Software at IRCE 2009, June 15-17, Boston, booth #1109. Read more here. Want to know more from us, please feel free to contact us.

At eTail West 2009 hybris will be showcasing its multi-channel commerce solutions around PIM, print, call centers and B2B/B2C e-commerce and will also be moderating the Digital Day sessions on 25 February 2009. Click here to read more
Want to know more from us, please feel free to contact us.

We are proud to announce the on schedule launch and expansion of Reeboks Global Digital Platform with the opening of the Germany and Austria online stores. As the eCommerce provider arvato systems North America played an important role in the success of this launch and we look forward to more country rollouts in the future as Reebok continues to increase their brands reach. Congratulations to all involved!

arvato systems North America has recently been featured in the October 2008 issue of German American Trade magazine.
Click here for a PDF copy of the article

The arvato systems New York team was a key component in implementing Reebok's new dCommerce platform for 2008: "Global sports brand Reebok (http://www.reebok.com) announces that its new global state of the art website is meeting early performance targets just one month after launch." Click full story.

With the opportunities of a well-connected corporate network, the arvato systems New York City office has been featured in two new videos this past Spring. Frank Zimmermann, Managing Director and Brian Horgan, Project Manager of arvato systems North America each have a video profile viewable (Frank, Brian respectively below).

     

arvato systems North America CFO Boris Katsman was interviewed on the latest release for the Sabrix Managed Tax Service, an external tax and sale management system for companies of all sizes. Mr. Katsman emphasizes that this extension for a company's finance department saves both money and time. Mr. Katsman facilitated the service's implementation and review process. Full article.

The new global brand website for Reebok.com went live in 15 countries worldwide. With this major release, arvato systems played the leading role in developing the new "digital-commerce" platform. This platform acts as the central hub for web service based integration to a half dozen additional systems ranging from warehouse management to mobile devices to digital kiosks. Full article.