The purpose of data processing may be based on technical, contractual or statutory requirements or result from consent having been given by the user.
We use the data described in section 2 for the following purposes:
- To provide website features and content and ensure technical security in trouble-shooting technical issues and also to ensure that unauthorized persons do not gain access to our website systems;
- To conduct marketing reach measurements and web analyses in order to make our website more efficient and interesting for you, and for market research purposes;
- To implement our own and external advertising (online advertising);
- For communication, completion of precontractual procedures, and customer care purposes;
- To send out newsletters via email;
- For event registration and participation
4.1 Provision of the Website
4.1.1 Description and scope of data processing
In order to enable the proper functioning of our website, security analyses to be conducted, and denial-of-service attacks to be prevented and stopped, server log files are automatically collected and saved on a short-term basis as an integral part of access data that is created by the system of the visiting computer upon accessing our website and while using it (see section 2). The content of the server log files is not merged with other data. We use the server log files for statistical analyses to troubleshoot and remedy technical issues, prevent and defend against denial-of-service attacks and attempted fraud, and to optimize the proper functioning of our website.
4.1.2 Purpose and legal basis of data processing
The legal basis for the creation of server log files follows from Art. 6(1)(f) GDPR. Our legitimate interests lie in the proper functioning of our website, conducting security analyses and defending against threats.
4.1.3 Duration of storage or criteria applied in defining this period
When the pages of our website are accessed, information is logged to server log files that are stored on our web server; the IP address contained in them is deleted after 7 days at the latest. No analysis is conducted during this time unless there is a denial of service or other attack.
4.1.4 Options for lodging an objection and having your data removed
You have the right to lodge an objection to the processing of your data contained in the server log files provided that there are cogent reasons that arise from your specific situation. If you would like to exercise your right to lodge an objection, please write to the contact address in section 1.
4.2 Contact Form, Email and Telephone Contact Information
4.2.1 Description and scope of data processing
On our website you have the option of contacting us by way of a contact form, by email, by telephone or by chat using the designated email address and phone number. If you take advantage of this option, the information you enter in the contact form, your email address and/or your phone number are disclosed to us. Depending on the reason you are contacting us (questions about our products and services, pursuing your rights as a data subject, e.g. submitting a request for information) your contact details are processed (with the assistance of service providers). If necessary for processing your request, this information may be shared with third parties (e.g. partner companies).
In order to ensure sufficient data security during the transmission of forms, we use in certain cases the service reCAPTCHA of the company Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. This serves above all to differentiate whether the input is made by a natural person or misused by mechanical and automated processing. The service includes the transmission of the IP address and any other data required by Google for the reCAPTCHA service to Google. The differing data protection provisions of Google Ltd. apply here. Further information on the data protection guidelines of Google Ltd. can be found at http://www.google.de/intl/de/privacy or https://www.google.com/intl/de/policies/privacy/
4.2.2 Purpose and legal basis of data processing
The legal basis for processing your contact details follows from Art. 6(1)(f) GDPR. We have legitimate interests in processing your request and in continued communication. If the purpose for your establishing contact with us is to enter into a contract with our company, the legal basis for processing your contact details follows from Art. 6(1)(b) GDPR.
4.2.3 Duration of storage or criteria applied in defining this period
Your contact details are deleted once your request has been processed and further communication has been discontinued. This does apply if the purpose of your establishing contact with us is to conclude a contract or you wish to exercise your right as a data subject (e.g. request information). In this case the data will be further processed on a new legal basis and deleted as soon as the processing purpose and the legal retention periods are fulfilled.
4.2.4 Options for lodging an objection and having your data removed
You have the right to lodge an objection to the processing of your contact information provided that there are cogent reasons that arise from your specific situation. If you would like to exercise your right to lodge an objection, please write to the contact address in section 1. If you lodge an objection, communication with you cannot be continued. This does not apply if the storage of your contact details is necessary for completing precontractual procedures, fulfilling a contract or exercising your rights as a data subject.
4.3 Asserting Your Rights as a Data Subject
4.3.1 Description and scope of data processing
On the website you have the possibility of asserting your rights as a data subject, e.g. request information on your personal information that is currently stored by us. In order to assert your rights as a data subject, it may be necessary that you provide information to Bertelsmann and/or its subsidiaries pertaining to your person and the specific information that has been processed. Without providing this information, Bertelsmann and/or its subsidiaries are not able to cater to your rights as a data subject.
4.3.2 Purpose and legal basis of data processing
The legal basis for processing your personal data in asserting your rights as a data subject follows from Art. 6 (1) point c GDPR, “Complying with a legal obligation”.
4.3.3 Duration of storage or criteria applied in defining this period
Bertelsmann and/or its subsidiaries store(s) the correspondence exchanged with you in relation to your asserting your rights as a data subject for a period of three years. This does not apply to information obtained to clarify your identity, e.g. by way of a labeled photocopy of your personal identity card, where Bertelsmann and/or its subsidiaries have been provided one. It will be deleted within one week at the latest of establishing your identity.
4.3.4 Options for lodging an objection and having your information removed
The processing of your information is required for complying with your rights as a data subject, and to that extent you have no right to revoke your consent to its processing.
4.4 Newsletter and Download of Content
4.4.1 Description and scope of data processing
The website offers the possibility to subscribe to newsletters and also to download whitepapers/e-books/studies (hereinafter referred to as content) on current topics from our business areas free of charge. All that is required is the provision of your professional e-mail address. If, on the other hand, you would like to be contacted in a company-related and/or personal manner, you can also provide information about yourself and/or your company. The personal data entered by you and your consent for advertising purposes in the double opt-in procedure will be stored in our CRM system and processed further (also with the help of service providers) for the purpose of sending newsletters. Your data will not be passed on to third parties.
We point out that the company may evaluate your user behaviour when sending newsletters. To carry out this evaluation, the emails sent include web beacons or tracking pixels, which are one-pixel image files stored on the website. For the purpose of evaluations, the company could link your data and the web beacons with your email address and an individual ID. With the data obtained in this manner, the company would be able to create a user profile with which the newsletter can be tailored to your indi-vidual interests. To do this, the company records which links you click on when you read the newslet-ter and uses these to derive your personal interests. The company could associate this data with your behaviour on our website.
4.4.2 Purpose and legal basis of data processing
The processing of your data via the login form is required to inform you about and advertise the company's goods and/or services. The legal basis for processing the data when registering for the newsletter is the consent according to Art. 6 (1) lit. a GDPR with reference to Section 7 (2) No. 3 of the Act Against Unfair Competition (hereinafter referred to as “UWG”).
The legal basis for the processing of your personal data after purchasing the company’s goods and/or services is Art. (6) 1 lit. f GDPR with reference to Section 7 (3) of the Act Against Unfair Competition (hereinafter referred to as “UWG”). Advertising to existing customers is in the company’s legitimate interest.
4.4.3 Duration of storage or criteria applied in defining this period
The data will be stored for as long as the newsletter is subscribed to. If you revoke your consent, your data will be blocked for this processing purpose. The data will be stored until the contractual and/or legal obligations have been fulfilled and deletion is not precluded by statutory retention periods.
4.4.4 Options for lodging an objection and having your data removed
You can revoke your consent to receiving the newsletter at any time by clicking on the unsubscribe link provided in each newsletter or by writing to:
Newsletter of Arvato Systems,
Arvato Systems GmbH via E-Mail: firstname.lastname@example.org
or via mail to „An der Autobahn 200, 33333 Gütersloh, Germany“.
4.5.1 Description and scope of data processing
On our website you have the option of registering to Arvato Systems’s events. The events include lectures on current topics and developments in the IT sector, as well as presentations of the service portfolio and new products and services of Arvato Systems. The addressees of these events are usually business customers. You can register for the individual events via a registration form. The data required for registration is collected and processed for attending the event. The registration form also gives you the opportunity to arrange personal interest and sales meetings with Arvato Systems. Registration is voluntary.
In addition, our events are regularly recorded with images and sound, some of which are published on our homepage, in our social media channels or as part of external and internal reporting. In addition to the photo and video recordings, metadata such as the location and time of the recording and location are automatically stored in the digital cameras.
Your data will only be passed on to third parties (e.g. organizers) if this is necessary for your participation in the event.
4.5.2 Purpose and legal basis of data processing
We use your personal data to contact you, to register you, to organise events and for advertising purposes. The legal basis for the registration for an event is Art. 6 para. 1 lit. f GDPR. The legitimate interests lie in customer care and customer acquisition. If you have given your consent to be contacted by telephone and/or e-mail for advertising purposes, Art. 6 I lit. a GDPR serves as the legal basis.
The legal basis for taking and storing photographs and video recordings at an event is Art. 6 para. 1 lit. f GDPR based on our legitimate interest in reporting on the event. The legal basis for publishing the photo and video recordings is §§ 22, 23 Kunsturhebergesetz (KUG).
4.5.3 Duration of storage or criteria applied in defining this period
Your data will be stored until the end of the event as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage obligations.
4.5.4 Options for lodging an objection and having your data removed
You can revoke your consent to receiving press releases at any time by writing to Arvato Systems GmbH via E-Mail: email@example.com or via mail to „An der Autobahn 200, 33333 Gütersloh, Germany“.
The website has built-in services that optimise usability and measure the reach of the website. Your access data (see Section 2) will be recorded and the usage behaviour will be evaluated using analysis cookies (see Section 3). Personal identification is basically not required for web tracking, meaning that when you enter your access data, the stored IP address is either not used or only a shortened version is used and pseudonymous usage profiles are created. These are not merged with other data and you have the option of revocation at any time. Personal usage profiles are only created in excep-tional cases and if you have given your consent.
Web tracking services are usually provided by service providers who process the data only as di-rected by the controller and not for its own purposes as a processor. This is ensured on the basis of data processing contracts. If the service providers outside the European Union or the European Eco-nomic Area (hereinafter referred to as "EU or EEA") process your data, a third country transfer takes place. This is permissible provided that you have given your consent, the company has provided guarantees of a data protection level that meets the European standard or the EU Commission has classified the respective third country as a safe third country. The third country transfer of the respec-tive service is indicated below. Further information regarding the recipients of your data can be found in sections 4.5.1, 4.5.2 and 4.5.3.
The website’s web tracking services are described in more detail below.
4.6.1 Google Analytics
This website uses Google Analytics. Google Analytics is a service provided by Google Inc. Google Analytics causes a usage profile to be created in order to optimize the user-friendliness of our website. A pseudonym is assigned to this profile. In so doing, your access data is collected as described in section 2 and your usage behaviour analyzed using analytics cookies as described in section 3. Personal identification is not necessary for web tracking: when collecting your access data your IP address is shortened before being transmitted to Google Inc., meaning no information can be attributed to you. These usage profiles to which pseudonyms are assigned are analyzed for the purpose of optimizing user-friendliness. We ensure that Google Inc. only uses this data as instructed by us under a contract data processing contract we have concluded with Google Inc.
The use of Google Analytics entails a third county transfer (see Section 4.7). However, Google en-sures that the European level of data protection is ensured for third country transfer with certification under the EU-US Privacy Shield.
4.6.2 Google Ads
4.6.3 LinkedIn Insight Tag
4.6.4 Purposes and legal basis of the data processing
The legal basis for the collection and evaluation of pseudonymous user profiles is Art. 6 para. 1 lit. f GDPR. The legitimate interests of the company lie in optimizing the user-friendliness of the website and measuring the range of coverage. Insofar as personal user profiles are recorded and evaluated, the legal basis is your consent in accordance with Art. 6 para. 1 lit. a DSGVO.
4.6.5 Duration of storage or criteria applied in defining this period
The data collected and evaluated when using the web tracking services are generally stored until you object to their use. The storage period for analysis cookies is a maximum of 24 months. If the data processing is based on your consent, your data will be stored until you revoke your consent.
4.6.6 Options for lodging an objection and having your data removed
You can raise an objection to the use of Google Analytics by changing your browser settings and/or clicking on the following links to download and install the browser plug-ins and/or opt-out:
- Google Analytics: https://tools.google.com/dlpage/gaoptout?hl=en
4.7 Links to Other Websites
This website contains links to the website of other website operators. Clicking on the links takes you to the respective websites (e.g. Facebook, YouTube). With the exception of your access data to make the other website available, no data of yours is transmitted to these website operators.
4.8 External Services and Content on Our Website
We integrate external services and content on our website. If you use one of these services or you are shown the content of third parties, communication data is exchanged between you and the provider of that service or content for technical purposes.
That provider may use your data for their own purpose. To the best of our knowledge and belief, we have configured the services or content of third-party providers who are known to use data for their own purposes so that communication for purposes other than rendering their content or services on our website is prevented or communication does not come about unless you actively decide to use the service. However, since we have no control over the data collected by third parties and its processing by them we are unable to make any binding statements pertaining to the purpose and scope of the processing of your data.
4.9 Use of the Blog
4.9.1 Description and scope of the data processing
If you want to use the comment function of blogs, you must specify a name and your email address in addition to the actual comment. The username for this purpose is freely selectable, so there is no clear name obligation and the company provides you with the option to remain pseudonymous to the other users. Comments are only published after review and approval by the company. If you post comments, these will generally be made accessible to unregistered users (hereinafter referred to as “anyone”), stating your username, time and date of the comment.
4.9.2 Purposes and legal basis of the data processing
Data is processed on the blog for the purpose of collective discussion between users on various topics. The legal basis is Art. 6 (1) lit. f GDPR. The legitimate interest lies in promoting exchange with-in the interested community.
4.9.3 Duration of storage or criteria for determining this duration
Your user data is stored until the commented post is no longer relevant for the blog in terms of content and the intended purpose is therefore fulfilled. Your published comments will be stored until deleted and are accessible to anyone. If you wish for your contributions to be deleted, you can send your deletion request to the company under Section 1.
4.9.4 Possibility of objection and deletion
Processing your user data is required to use the blog’s comment function. You cannot object to this, but you can exercise your right to deletion of data.