Consulting & Innovation
Solutions & Technologies
Infrastructure & Operations

The future of advertising

The future of Advertising

Using the world’s leading marketing platform for intelligent customer journeys from Salesforce, you can increase demand, generate higher-quality leads, and expand your sales pipeline. Thanks to intuitive operation, it is easy to provide customers who comply with previously selected criteria with information about new services or proposals. Use a unique combination of systems to launch automated targeted marketing campaigns across channels.

360° overview of your customers

Consistent data is required to provide customers with relevant, personalized information across channels. Salesforce’s CRM, service, sales, and marketing cloud products provide a unique customer experience platform and campaign management system, thereby allowing for personalized customer communication through the creation of a 360° overview of your customers.

Benefits of the Salesforce Marketing Cloud


Modern 360° marketing through intelligent linking of IT systems.


Your marketing is fully tailored to your target group.


Identifying content that is relevant to the target group, A/B testing, and multivariate tests in real time.


New opportunities through artificial intelligence (AI) with Salesforce Einstein.

Across Different Channels

E-mail, social media, online advertisement, Internet, and mobile messaging.

Core Areas of Salesforce Marketing Automation

Lead Generation and Lead Nurturing for Potential Sales

  • Data-based personalization and contextualization of communication and service/proposal
  • Optimal allocation of sales and marketing resources for marketing strategies and processes, content, A customer visits, B/C customers primarily self services
  • Collaboration between marketing and sales

Increased Conversion

  • Relevant proposals, both in terms of content and scheduling (buying cycle, real time, etc.)
  • Cross- and upselling
  • Customer retention through recognition and action

Integration of Different Marketing/Sales Functions and Data Sources

  • Analytics
  • CRM
  • multi-channel campaigns
  • social media
  • search engine marketing

You May Also Be Interested In

App Development

Arvato Systems develops customized experiences and mobile apps for every business case.

Content Management Solutions

Build digital worlds of experience for your customers with enterprise content management solutions and UX concepts.


With the SAP C/4HANA customer engagement platform, your customers are always at the center of attention. We help you to understand your customers precisely, to optimize the contact and to personalize their behavior across all channels.

SAP Commerce Cloud

An Omni-channel strategy is a must for retailers today. Offer your customers the best digital shopping experience - anytime, any channel!

UX and UI Design

Arvato Systems creates unique, consistence user experiences at different touchpoints.

Your Contacts for Marketing Automation

Laura Schöning
Expert for Customer Experience
Thomas Künzig-Reling
Expert for Customer Experience