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SAP Commerce Cloud

Omni-channel retail with SAP C/4HANA

Your Benefits
Expertise Articles

Wherever Your Customers Go, You Are Already There

Today, omni-channel strategies are a business essential. Offer your customers the best digital shopping experience – at any time, on all channels! C/4HANA Commerce from SAP is the best solution. C/4HANA is a flexible, expandable commerce platform that meets the requirements of omni-channel commerce now and into the future. 

Thanks to our expertise and our in-depth industry knowledge, we are able to implement a commerce platform that meets not only your individual company requirements but also the expectations of your suppliers and customers.  

With SAP C/4HANA Commerce as a central platform, we help you to bring together all the important systems, data, and processes, thereby offering your customers a custom-tailored commerce experience – anyplace, anytime, and across all channels.


"63% of customers are more willing to engage with companies that deliver better customer experiences."

Consistent, Personalized Customer Experiences Increase Customer Retention and Revenue

  • The five key criteria for the success of your eCommerce

    Rising expectations and ongoing changes in requirements mean that complexity is increasing. In order to address this, you need a central commerce platform, one that, among other things, meets the following criteria:

    • Consolidation: The customer needs to be able to quickly and easily access their information and processes on any of the channels
    • 360° panoramic overview: The platform incorporates product and customer data, inventories, shipping progress, reservations, and much more from a wide range of sources in real time
    • Personalization and targeting need to dynamically adapt to each customer and the channels they use
    • Product Information Management (PIM) – technical departments need to be able to quickly and efficiently update and maintain product data and contents
    • SEO, on-site searching, and guided navigation should feature as prime components so that your customers can quickly find what they’re looking for
  • ‘More of the Same’ is no longer an option

    Omni-channel trade requires transparent structuring and integration of a number of different processes. Big changes like this necessitate an organizational restructuring of the company’s departments and divisions. The omni-channel concept can only be successful when all the individual areas work together, and if business activities are coordinated accordingly.

    For this reason, this type of project is best understood as a change management project in many cases. Only when the multi-channel concept is successful will customer satisfaction increase throughout all the systems and organizational units. We have the knowledge, project experience, and solutions to effectively help you implement a custom, company-wide omni-channel strategy.

  • Detailed product presentations and short sales cycles

    Having complex products presented well and with comprehensive explanations lets you benefit from shorter sales cycles, fewer returns, and fewer customer support requests. This is how your optimize your value creation. With the help of effective marketing tools you can successfully communicate your proposal.

    Simplified and automated transactions lower your processing and sales costs. Using the online shop’s self-service function, customers can plan, create, modify, and cancel their orders. Automated processes minimize mistakes in processing, and they increase the quality of service across all the channels. Individual user accounts, order permissions, and roles make it possible to configure a wide range of customer relationships. This results in faster processes and happier customers.

Your Benefits

Information transparency across all channels
Shorter sales cycles and fewer returns
Increased effectiveness and lower operating costs
Better service and faster product introductions
Maximum convenience for your customers


Use Case SAP Commerce Cloud

Retail companies should be able to put together the right offers for every target group - both private and business customers. In this use case, we describe how merchants can efficiently implement this with SAP solutions - especially the SAP Commerce Cloud and SAP CPQ (Configure, Price and Quote) as part of the SAP C/4HANA suite.

Checklist: 7 Tips for Visual Search

One of the most important trends in online commerce is Visual Search. Download our checklist "The 7 best tips for optimizing your webshop for Visual Search" and optimize your offers with regard to Visual Search.

Expertise Articles Configure, Price & Quote

Complex offers of multi-variant products are time-consuming and error-prone. CPQ applications accelerate the process and ensure safety.

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Your Contact for SAP Commerce Cloud

Marcel Muscat
Expert for Commerce Solutions